No…me neither.
Let’s be honest – no matter how much time you spend working on marketing materials, if no one reads them, you’ve wasted your time. But I’ll let you in on a secret that gives the response rate of your marketing efforts incredible superpowers…
Really…Good…Copy.
The thing is, no one reads...
LATEST ARTICLES
Gary Halbert and The Importance of Words: A lesson From the Greatest Copywriter of...
‘The written word is the strongest most source of power in the entire universe.’ – Gary Halbert
Gary Halbert is often referred to as the...
Why Repetition Sells
One of the many virtues of writing long copy over short copy is that repetition sells.
Many years ago a research company named Gallup looked...
12 Secrets of Great Writing
What if I told you your writing could me much, MUCH BETTER? Don’t believe me? Well read on…
I’m going to show you a simple...
What Business Are You Really In?
Here’s a thought for you…one I like to share with my business friends and clients:
MARKTING IS YOUR BUSINESS!
If you’re reading this thinking “But that...
The Three Easiest Customers You Can Sell To
Every business needs new customers. So naturally, it makes sense to put some energy into new business development. But when looking to increase sales...
This One Mistake Will Kill Your Business FAST
Most businesses try to sell to everyone.
They believe everyone can use their product or benefit from their service, so they try to net as...
Why You Need to Communicate More With Your Customers
I’ll wager with you right now - if you communicate with your customers more than your competitors do, you’ll outdo them every time.
It amazes...
10 Email Marketing Copywriting Secrets
Email marketing is crucial for the success of your business online. And since email marketing is often the channel most likely to convert prospects...
Writing the First Draft – This Simple Trick Makes It Easy
What follows may just be the easiest approach to writing copy that you’ll ever encounter. So I’ll keep it short.
Don’t worry about the first...
How to Write Killer Headlines
As part of my continuous study in the art of copywriting, I spend a large portion of my day, every day, critiquing various pieces...
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