What if I told you your writing could me much, MUCH BETTER? Don’t believe me? Well read on…

I’m going to show you a simple blueprint that I successfully use myself, which will improve your writing immediately and open up a whole new world of possibilities for you.

Most of the writing I come across these days, especially on the Internet, is bad. Really bad.

Not only is it bad, but it’s incredibly boring, too – And the worst thing you can do with your writing is send your readers to sleep!

The good news is – ALL writing can be significantly improved. And it’s not as difficult as you’d imagine.

As your writing improves, so does your communication with your reader. Your ideas will be clearer and better understood. And you will increase your influence over others by becoming far more persuasive.

Sounds good, right?

Improving the copywriting within your sales messages will yield a greater response – which, in turn, leads to a far greater income and bigger profits.

The biggest secret to great writing can be summed in in a single word…


Writing that is admired and respected – not to mention responded to – is the product of lots of rewriting.

Every best-selling novel is the result of countless rewrites. If it’s good enough for famous authors then it’s good enough for me.

I’m not ashamed to admit that I blitz through numerous drafts of everything I write. All my ads, articles (including this one) and sales letters are the result of several rewrites. Sometimes I can get away with two or three rewrites, other times six or seven – but I won’t stop rewriting until I’m completely satisfied.

It still amazes me when people comment that my writing reads so clearly and seems effortless. Of course, it may appear to be easy, but trust me, I work extremely hard on every writing project I’m given. And I hope you do, too.


Here are 12 easy-to-use tips that you can use to immediately improve your writing skills:

  1. Before you write a single word – outline what you want to say.
  2. Create powerful headlines and sub-headlines before writing the body copy.
  3. Dump your thoughts – write your first draft as quickly as possible and don’t worry about it being perfect.
  4. Providing you are not faced with an imminent deadline, put your first draft to one side for a week before editing and rewriting.
  5. Start by eliminating every unnecessary word – including most adjectives and adverbs.
  6. Start strong and finish strong – rewrite you first and last sentence so they are as powerful as possible.
  7. Each sentence should contain a single idea and no more. Only the headline can cover more ideas. But only if it’s crucial.
  8. Make appealing promises. And prove them with supporting facts.
  9. Use mostly short words⎯75% should be five letters or less.
  10. Use short sentences⎯75% should be less than 18 words.
  11. Use short paragraphs ⎯ five sentences or less.
  12. Allow your work to breathe between rewrites – Often ideas will come to you when you are away from the writing process.


Applying these 12 simple rules, your writing will improve drastically. And your readers will thank you for it.


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