One of the many virtues of writing long copy over short copy is that repetition sells.

Many years ago a research company named Gallup looked into the traits that successful advertisements had in common. It turns out that adverts that repeated the proposition three times were more successful than those that didn’t.

So, the letters, emails or advertisements which you send to your customers and prospects should work in the same way if you wish to see a healthy response.

Now this doesn’t mean that you say the exact same thing three times over within your copy, but it does mean that you find slightly different ways of saying it. But it’s imperative that you repeat yourself to embed your proposition in your reader’s minds.

Kind of like I’ve just done with this brief, but repetitive post…..

Try it next time you are writing long copy and see just how effective it can be.


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