What follows may just be the easiest approach to writing copy that you’ll ever encounter. So I’ll keep it short.

Don’t worry about the first draft. Don’t sweat the small stuff. The secret is simply just to write.

That’s it… WRITE!

The aim of writing the first draft is to get something…anything…down on paper (or computer screen).

Drop your inhibitions, set your ego aside and write. Write as fast as you can. Don’t get hung up on spelling or grammar. Don’t worry about the length or sentence structure. Don’t edit as you go. Write!

Writing your first draft is more a process of pouring out all your thoughts and emotions of your product or service and committing them to paper. Write in blocks. Write bullets. Write about the features. And write about the benefits. Ignore how it reads, because the first draft is purely for your eyes only. It’s not going to be read or judged by anyone.

And once you have a flurry of words scattered out in front of you, this is when you can get busy editing your work and polishing your words. Trust me, it will look terrible. But here’s where you can add words, delete entire sentences and swap the order of paragraphs.

The first draft is little more than trying to convey your thoughts in writing and giving yourself something to work with. Like fleshing out the bones, if you like. It’s what you do with your copy after the first draft that really brings your copy to life.

So next time you’re faced with the daunting prospect of blank page or screen – don’t fret. Knuckle down and simply write. And see what happens. You might be pleasantly surprised!


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